Arecont Vision actively supports the advertising and promotion of its products by its dealers and distributors through materials provided by Arecont Vision at no or nominal cost. Arecont Vision has built a strong reputation and following among consumers. Arecont Vision has determined that it shall not support through advertising or promotional materials, cooperative advertising or otherwise, advertisements or promotional materials that have the effect of diminishing or detracting from the perceived value of Arecont Vision products.
Effective as of May 1, 2007, Arecont Vision has established a minimum advertised price (“MAP”) on Arecont Vision products identified on the Arecont Vision MAP Products Price List. The policy applies to dealers and distributors. The MAP policy shall work under the following guidelines:
This MAP policy has been established by Arecont Vision to help ensure the legacy of Arecont Vision as a top producer of high performance, high quality, megapixel cameras and to protect the reputation of its name and products. The MAP policy is also designed to ensure dealers and distributors have the incentive to invest resources into services for development of Arecont Vision customers. Arecont Vision reserves the right to modify or suspend this MAP policy upon written notice to the dealers and distributors.