Minimum Advertised Pricing (MAP)

Arecont Vision Costar actively supports the advertising and promotion of its products by authorized security dealers and systems integrators, either buying directly from the company or from authorized distributors. This is accomplished through materials provided by Arecont Vision Costar at no or nominal cost to sales partners.  

Arecont Vision Costar has built a strong reputation and following among sales partners, technology partners, and end user customers. Arecont Vision Costar does not support advertising or promotional materials that have the effect of diminishing or detracting from the perceived value of Arecont Vision Costar products. 

Effective as of March 8, 2019, Arecont Vision Costar has established a Minimum Advertised Price (“MAP”), identified on the Arecont Vision Costar Price List. The policy applies to authorized security dealers, systems integrators, and distributors.  

The MAP policy operates under following guidelines: 

  • The MAP for all subject Arecont Vision Costar products shall be no less than 90% of price listed on the Arecont Vision Costar Official MSRP list. MAP pricing is established by Arecont Vision Costar for specific products and may be adjusted by the company at its sole discretion. 


  • The MAP policy applies to all advertisements of subject Arecont Vision Costar products in any and all media, including but not restricted to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio, and public signage. 


  • The MAP policy is not applicable to any in-store advertising. 


  • MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual client within the retail location or over the telephone. 


  • MAP does not establish maximum advertised prices. All dealers and distributors may offer Arecont Vision Costar products at any price in excess of the MAP established for such product. 


  • Arecont Vision Costar’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, that they “will meet or beat any competitors price”, that consumers should “call for a price”, or phrases of similar import as long as the price advertised for the products is not less than MAP. 


  • From time to time Arecont Vision Costar may discontinue models or engage in promotions with respect to certain products. In such events, Arecont Vision Costar reserves the right to modify or suspend the MAP with respect to the affected products. 

The consequences of violating this MAP Policy are significant.  

In the event of a violation, the security dealer, systems integrator, or distributor will lose authorization to purchase the product depicted in the violating advertisement. For the end user, products purchased from non-authorized sales channels do not include the Arecont Vision Costar warranty. Arecont Vision Costar may act without providing prior notice or issuing any warnings before taking any action against MAP violators under this policy. 

Arecont Vision Costar reserves the right to modify or suspend this MAP policy.